Genesis appoints Chief Financial Officer


Genesis is pleased to announce that Maddy Kennedy joined as CFO in January.

Maddy is a highly accomplished Association of Chartered Certified Accountants (ACCA) CFO with notable success performing accurate financial management activities in direct support of long-term business growth and financial stability with a proven track record in Mergers & Acquisitions (M&A), fundraising, Initial Public Offering (IPO) activity and investor relations.


Maddy set up the business CFO4Growth in 2010 to provide CFO support to entrepreneurial businesses taking their products through the development phase to commercialisation, assisting in securing the necessary funding, progressing M&A activity and exit whilst supporting financial stability.

Prior to CFO4Growth as CFO for Lab21, she was heavily involved in the restructure, refocus and refinancing of the business to treble the revenues and deliver profitability for the first time in its history having successfully acquired and integrated five businesses.


Prior to that Maddy was Finance Director at Alliance Pharma plc and directed the activities for several brand acquisitions funded by a blend of bank debt and equity fundraisings. Maddy oversaw the flotation of the company on Alternative Investment Market (AIM) via a reverse takeover and managed the adoption of International Financial Reporting Standards (IFRS) at its inception.