Genesis announces its first distributor partnership in Asia Pacific
FPI joins the copper revolution as demand for bonded copper increases in Asia.
Genesis Technical Systems, innovator and provider of superfast broadband over copper, today announces the appointment of Facilities Protection Inc. (FPI) as its first distributor in Asia. FPI, based in the Philippines, specializes in providing security and other electronic solutions and services that ensure 24-hour business continuity and personal safety to its customers.
The appointment of FPI leads the way for Genesis’s efforts throughout Asia-Pacific, as the company continues to work with distributors and operators in the region to provide them with bonded copper solutions. Genesis’s unique bonded-copper solution, the DSL Broadband Aggregator (DBA) can be deployed in areas of Asia where fiber roll out is problematic, or where consumers demand fiber-like speeds for a fraction of the cost. DBA can offer operators a return on their existing infrastructure investment alongside maximization of their deployed capital, as the solution utilizes the copper infrastructure that is already in place.
Ariel Dela Cruz, CEO of FPI, commented: “FPI values quality and we aim to provide our customers with products that make their day-to-day lives easier and more cost-effective. Genesis Technical Systems has created a solution that meets our customers’ needs, whilst also ensuring quality of service and security of investment, both of which are of the upmost importance to both FPI and our customers.”
Genesis showcased DBA at last month’s CommunicAsia event in Singapore following operator sign off on a DBA trial to deliver IPTV services over copper. The results of recent trials exemplify DBA’s capabilities, demonstrating successful delivery of 100 Mb/s over four pairs throughout the testing process. The results show that operators can provide converged IPTV and internet services over their existing copper infrastructure to SMEs (small and medium sized enterprises) or SOHOs (small or home offices). Previous DBA field trials demonstrated an ability to deliver more than 150 Mb/s over 12 pairs at distances of 1.5 km – signifying that DBA can service larger multi-national corporations that utilize high bandwidth applications such as video-conferencing.
Nigel Hall, CEO at Genesis, commented on the announcement: “We are pleased to announce our new partnership with FPI, and share the news that the company is now a distributor of Genesis. We believe there is a clear demand for copper-based solutions such as DBA in Asia. The Philippines is leading the way and rapidly developing its infrastructure, so this is an exciting step for both FPI and Genesis. DBA has surpassed the needs of operators and distributors during field trials and we can see applications for DBA and DSL Rings developing with the needs of the Asian market in mind.”
Hall also acknowledged that there is future potential for Genesis within the rapidly developing small cells market: “DBA definitely has longevity in the industry, and we are looking into the future of the solution specifically within small cell backhaul. It is clear that a new approach is needed to address small cell backhaul challenges which fiber and microwave are unable to combat, and I am sure Genesis solutions can be adapted and future-proofed to play a vital role in this rapidly evolving market.”